Your Author Platform
Connect and engage
with your readers
Your digital platform is the heart of your branding and book promotion strategy. Transform your writing career with a strategic online presence that connects directly with readers, sell more books, and keep more money to yourself.
Write from the heart
Authentic content connects with readers
Your unique voice is what makes readers fall in love with your stories. When you write from the heart and share your creative journey on your own website first, you build a direct relationship with your audience.
Your website is the perfect platform to test new ideas, gather feedback, and create a community around your writing—all while maintaining complete creative control.
- Your writing processes
- Character development insights
- Plot exploration
- Personal reflections
Publish diligently
Consistent Publishing Builds Your Reader Base
Successful authors know that regular content creation is essential for growing and maintaining an engaged audience. Your website serves as your publishing hub, while platforms like Substack expand your reach.
Every piece of content you publish is a pathway leading new readers to discover your style of writing and your books.
- Weekly blog (stories) post
- Monthly newsletters
- Serializied stories
- Strategic content distributions
Communicate Diligently
Your omnichannel author presence
Building lasting connections with readers requires regular, meaningful communication. Your website anchors your communication strategy, while diversified channels help you reach new audiences.
Each external platform should serve as a pathway back to your website—your digital home where readers can explore your complete catalog and connect more deeply with your work. Amplify your author voice through:
- Email campaigns
- Weekly or monthly newsletters
- In-person and virtual events
- Strategic social media presence
Your Website as the foundation
Own your author destiny
In today’s digital publishing landscape, algorithms change, platforms come and go, but your website remains constant—fully under your control. It’s not just a marketing tool; it’s the foundation of your author business.
Every external marketing effort should direct readers back to your website, creating a self-reinforcing ecosystem that grows your readership and book sales year after year.
- Complete ownership
- Direct sales capability
- Other platform integration
- Professional credibility
- Permanent digital home
FAQs
Do I really need my own website when I can just use social media?
While social media is valuable for outreach, platforms can change algorithms or disappear entirely. Your website is the only digital asset you fully control, ensuring you never lose connection with your readers.
How often should I add new content to my website?
For optimal reader engagement and SEO benefits, we recommend publishing fresh content at least twice monthly. Quality matters more than quantity—focus on creating valuable content that showcases your writing style.
Can my website really help sell more books?
Absolutely! Authors with strategic websites report 30-50% higher direct sales and significantly improved publisher interest. Your website builds the reader relationships that drive long-term career success.
How do I know what content will resonate with my readers?
Your website provides valuable analytics that show exactly what topics engage your audience. This data helps you refine your content strategy both on your site and across other platforms.