Zero Print: Increase your email reach

Why subject customers and prospects to existing design constraints?

This is a comparison between … PDFs [Portable Document Format] and RDFs [Responsive Design Format]

1) PDF: How corporate communications render on phones and tablets

PDF image

This is how a PDF is rendered on your phone.

ITS RESTRICTED, NOT RESPONSIVE DESIGN

The static design laid out by the graphic designer is compressed into the PDF and then into the device on which it displays. As you move from desktop to tablet to mobile device, it gets progressively unreadable.

READER UNFRIENDLY

Customers have to swipe and magnify columns of text, give up completely on charts and make sense of type that cannot be adjusted to reading comfort. Net result? People just give up.

NOT INTERACTIVE

The data you have so meticulously compiled just sits there! You can help the reader see charts and the stories behind the numbers in a totally new light [below]!

TABLE FORMAT

They may look neat but are they comprehensible? You are sending out a message but are your readers getting it?

CONTENT BLINDNESS

The moment you click 'Send' from the email management platform, it's out of your purview. You don't know if the attachment was shared or which sections were read and navigated.

2) RDF: How the same document is made interactive and responsive

Responsive image

Click above for viewing responsive content on your phone/tablet/laptop

DESIGN. DEPLOY. DISTRIBUTE. DELIVER. ANYWHERE.

If over 50% of your customers open their email on the mobile device, they may never open the attachment - after all the expense and resources you have deployed to get that far. Now, with the solution we engineer, your readers can engage with the content with ease, drill down deeper to view, and absorb the facts and figures on the device and screen of choice - not having to be restricted at all.

RESPONSIVE DESIGN

Responsive on mobile, tablets, and desk/lap-tops. Increase font and line spacing for additional reading comfort and design sanctity is maintained.

INTERACTIVE

Charts in your communications now speak their own language! They transform from numbers into insights. Tables can be interacted with, and the effect of the table by varying parameters is possible with just a click.

MULTIPLE FORMATs

Granted some data are best presented in tabular formats. And the information imprisoned within the rows and columns can escape and speak with a clarity that words alone can't express.

ITERATE BY CHOICE, NOT CHANCE

You'll know how many people interacted with the content. How much time was spent on what you created. What caught their eye and what did they gloss over? All this forms the input for the next set of communication to be sent out. And having the content trawled by search engines increases discoverability.

The content displayed on these pages are public information and for demo purposes only. They are content pulled from their respective corporate sites to showcase the relevance of responsive engaging content as compared to static PDFs. Care has been taken to password protect these pages. All the information [logo and data] belong to the respective corporate entity.

CONTENTS

facade of building

Architect Story

Exploring trends with Architects in a post COVID world

24/7 Connected Services

Staying worry-ree with 24/7 Connected Services

Global Project

Predictive maintenance solutions for hospital in Finland

Global Safety Week

Home safe everyday

Great Place To Work

Happy employees lead to happy customers

Awards

The awards we receive are a validation of your trust

CSR

Social endeavours to help those in need

Customer Handover

Meeting customer commitments during the pandemic

Customer Touchpoints

Increasing customer commitments with two recently inaugurated facilities

Customer Interview

"KONE is a trusted reliable partner!"

SURGE is KONE INDIA’s customer magazine. Rights of re-production is reserved.
KONE Elevator Private Limited, 9th Floor, Prestige Centre Court, The Office Block, Vijaya Forum Mall, No 183, NSK Salai, Arcot Road, Vadapalani, Chennai – 600 026.
Website: www.kone.in | Email: kei.communicaions@kone.in
Editor-in-Chief: Ritika Chandhok | Published by: KONE Elevator India Private Limited | Editorial Office: Ideascape Communications Pvt. Ltd.

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