It's all about the stories!
Even if you do not find the light at the end of the tunnel in your creative process, stories of the people who built this tunnel and those who passed through it will make for the listening of a lifetime.
Summer time. Managers at a popular car franchise wilted under the constant pressure of trying to sell their inventory and promote next year’s stock. After much deliberation they hit upon a plan to target new immigrants. They began scouring the countryside for a racecar driver model to promote their new collection.