readers Finding them Social media 25% GoodReads + BookBub 18% Author website / blog 15% Email newsletters 12% Amazon + Other retailers 10% Online book clubs 8% Literary blogs 5% Podcasts 4% YouTube 2% Other channels 1% Social media platforms remain the largest channel to find readers. GoodReads and BookBub are vital reader-specific platforms that impact book discovery. Author websites and blogs serve as a critical home base that authors can control directly. Email newsletters are the most direct and reliable communications channel. 25% 18% 15% 12% 10% 8% 5% 4% 2% 1%
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