Sell your products, services, and ideas through the magic of storytelling.
Whether your are trying to promote premium tea from Darjeeling, getting readers for your lovingly written book, or working on a business pitch for funds … stories alone can hold the attention of your intended audience and increase the chance of success.
What’s your story? Are your stories inspiring others to buy from you? Connect with us to write, design, publish, and communicate meaningful stories through websites, magazines, and storytelling.
Make your stories come alive!
- For Creators
- For Businesses
Storytelling. By Design
Craft your stories to inspire. Design your stories to engage. Communicate your stories to make them memorable.
Find your stories
Do you struggle to find compelling stories that resonate with your audience – business or personal?
A structured approach to finding stories can provide you with a steady stream of engaging content.
Stories help capture attention, make your ideas more memorable, and create stronger connections with your audience – which can translate into better engagement and business results when done effectively.
At a speaking engagement I did not have to dig deep to find a wealth of stories. Why? The theme was weddings. I had recently returned from attending a multi-cultural wedding in Halifax. By journaling I was able to recall multiple stories that resulted from this trip.
Craft those stories
Structuring an engaging story is similar to building with Lego bricks. The more colourful the brick or the details in your story, the better it gets imprinted in the memory of your audience.
Fill in the details when assembling the story. Edit out what is not relevant to the story. Without breaking continuity, let the details show the scenes of the story. Engage as many of the senses as possible when padding the story.
Bringing up highlights make the story interesting and the characters memorable. To follow the wedding story … one of the persons in the wedding hall stood out. While everyone was wearing a suit, this man wore an elegant sherwani – a colourful Indian attire.
Tell your stories
Your stories aren’t meant to gather dust; they’re competitive advantages waiting to be deployed across multiple platforms.
When venture capitalists hear narrative-driven pitches, they’re 30% more likely to remember key details; sales teams using customer stories see 20% higher conversion rates.
Ask yourself: How many channels can your leverage for maximum impact as well as use it strategically.
From conference stages to investor decks, newsletters to podcasts, LinkedIn posts to published books, each platform offers unique opportunities to let your stories build trust and drive results.
Leaders and business owners who understand the power of stories don’t just collect them; they architect ecosystems that work around the clock, creating influence even when they’re not in the room.